At Kidrobot, Frank Kozik proposed a Labbit series inspired by insects. After researching various insects, I noticed they were mostly brown... To create a more appealing and vibrant collection, I selected insects with bright colors and features that could be enhanced further for cuteness. By simplifying features and color patterns, I developed a cohesive set of adorable bug friends. These figures are small, measuring 1.5" in length, making them portable for carrying in your pocket. Packaging was handled by Michael Ly, who pushed the Labbit form in his illustrations. Photos were shared on social media and Kidrobot.com.
Tools Used: Adobe Illustrator, Clip Studio Paint, Photoshop