I designed this toy for Spongebob's 20th Anniversary "Shellebration" Nickelodeon wanted a new take on the Spongebob toy and further wanted to incorporate rainbow colors as part of the 20th anniversary theme of "Imagination". After drawing many concepts I decided on a contemporary art/streetwear feel which consisted of minimal use of color and a deconstructed interpretation of Spongebob's form. The figure was wildly successful at launch and beyond; it even led to the creation of other clear Spongebob characters.
Tools used: Zbrush, Adobe Illustrator, Photoshop
Spongebob in clear abs with a foam sponge inside. Side note: I love Spongebob.
A closer look at his construction
Figure in packaging.
Rainbow Edition! Thrilled with how this came out.
Rainbow glitter sponge colorway!
