I designed this toy for Spongebob's 20th Anniversary "Shellebration" Nickelodeon wanted a new take on the Spongebob toy and further wanted to incorporate rainbow colors as part of the 20th anniversary theme of "Imagination". After drawing many concepts I decided on a contemporary art/streetwear feel which consisted of minimal use of color and a deconstructed interpretation of Spongebob's form. The figure was wildly successful at launch and beyond; it even led to the creation of other clear Spongebob characters.
Tools used: Zbrush, Adobe Illustrator, Photoshop
![](https://cdn.myportfolio.com/d7a1a7199119a197548751ac61ed5b85/9a63809e-b2d0-4544-abc3-a9cd360ec80f_rw_1200.jpg?h=c7f769bd33870f7fd2b12b7f40ada127)
Spongebob in clear abs with a foam sponge inside. Side note: I love Spongebob.
![](https://cdn.myportfolio.com/d7a1a7199119a197548751ac61ed5b85/685aaaec-c6cb-49fa-80a8-282ab704c0fd_rw_1200.jpg?h=b54626f3640e416d8627484c5c068033)
A closer look at his construction
![](https://cdn.myportfolio.com/d7a1a7199119a197548751ac61ed5b85/8a7d23dd-6cfd-4964-8cb1-c82c7525dc0b_rw_1200.jpg?h=ca6a10d2f81bdf2a771c1cac7272d0c3)
Figure in packaging.
![](https://cdn.myportfolio.com/d7a1a7199119a197548751ac61ed5b85/20a86832-e967-4d80-94dc-ff74a596ae38_rw_1200.jpg?h=844339b376000b07d0522d265f329a79)
Rainbow Edition! Thrilled with how this came out.
![](https://cdn.myportfolio.com/d7a1a7199119a197548751ac61ed5b85/0f60a3ad-ae1e-46eb-b0bb-fdb5dacd23af_rw_1200.jpg?h=087cc1c3a8c47eb2bffe17ec1a324299)
Rainbow glitter sponge colorway!