




Toy Design for Spongebob's 20th Anniversary "Shellebration" Nickelodeon wanted a new take on the Spongebob toy, and further wanted to incorporate rainbow colors as part of the 20th anniversary theme of "Imagination". After drawing many concepts I landed on the idea of placing a real sponge inside a clear figure. The figure was wildly successful and new colorways are still in the works at this time.