Se7en
A prestigious assignment for Chinese clothier Se7en. I was tasked with updating their mascot and designing toys to accompany the mascot launch. Here are a few of the almost 100 concept sketches I provided for the project. Most feature a hairstyle that matches the Se7en logo to tie the figure in to the brand. Most figures wear their signature double breasted shirt. Midway through the process the company chose to shutter the mascot program. Taking a new brand direction they removed their current mascot and stopped production on this project.
